Posts tagged Improving marketing
Why I keep (and will continue to do so) talking about Relevance and Resonance

You will be sick of me soon saying there are only essentially two principles we need to worry about in this job – Relevance and Resonance…eventually the day will come when one of you will just stand up and say – “We get it Cribbes, you don’t have to tell us every time”. And your response whilst understandable still won’t stop me from continuing to do it – Why? Because I 100% believe that these are THE only two factors that determine success in business….that’s it – It’s only TWO factors.

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